Google +

What is Google Plus?

Google plus is relatively new to the social media scene. It allows you to connect and interact with people similar to Facebook but main difference is that you assign people to different circles which allows you to just connect with them. For instance you might create a circle of friends which just comprises of work colleges. Other features include “hangouts” – which allow group video chat with a maximum of 10 people. “Messenger” – available on smart phones to instant chat with people in circles. Google plus local which integrates with Google plus which allows users to post photos and reviews of locations to it page on the service. Google plus has many features and is always improving.

How can Google Plus help your business

With Google Plus for business you can connect with your customers and people interested in your business.

By establishing your business’s own Google+ page it can benefit by helping to generate traffic to your site. It has a follow attribute for outgoing links which tells the search engine to follow the link. When a person clicks on the +1 button on your website, Google will index your website within a couple of hours. By adding the +1 button to your site, it can be shared on Google plus. The Google Plus profile you create also comes up in search result, with the more +1’s the better.

Google + posts will come up on the first page of search results for people in your circle, when they search for a relevant topic.

Google claims: “Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1?s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality.”

Google+ can make an impact on your social media and SEO strategy and more give you more prevalence in search and if you are running a marketing campaign to attract business, such as a sale, you can direct potential customers, similar to Google Adwords but without the PPC fees.