Pay-per-click (PPC) advertising
In PPC advertising, companies are charged a fee each time one of their ads is clicked online. Google AdWords, which allows companies to bid on keywords and phrases relevant to their products or services and display their ads in Google search results, is the most popular type of PPC advertising.
Campaign setup and management: A PPC campaign’s setup and management can be difficult and time-consuming. Businesses can work with a digital marketing agency like iTarget to set up and manage their PPC campaigns, including choosing the best keywords, writing catchy ad copy, and establishing targeting and bid strategies.
Landing page optimization: A landing page is the page on a website that a user is taken to after clicking on an ad. Optimizing landing pages is important for a successful PPC campaign, as it can help improve the user experience and increase conversions. iTarget can help businesses optimize their landing pages for PPC.
Ad copywriting: Writing effective ad copy is crucial for a successful PPC campaign. iTarget can help businesses create compelling and relevant ad copy that will help their ads stand out and drive traffic to their website.
Benefits of PPC
Have a look at some of the benefits that Pay-per-click advertising offers:
- Immediate visibility
- Targeted audience
- Measurable results
- Flexibility
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