Search Engine Optimisation (SEO)
SEO involves optimising a website’s content and structure to improve its visibility and ranking in search engine results pages (SERPs). This can be done through keyword research, on-page optimisation, and link building.
Keyword research and analysis: Identifying the most relevant and popular keywords to target in order to improve a website’s search engine rankings.
On-page optimisation: Optimisation of individual web pages to improve search engine rankings and attract more relevant traffic. This includes making sure the website is fast and simple to use, as well as optimising the content, HTML and other code on the page.
Analytics and reporting: Tracking a website’s performance and providing regular information on its development and efficiency.
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